Monday 15th September 2025

Gabriel Nussbaum, That Money Guy: inside the life of a finfluencer


The rise of financial influencers or ‘finfluencers’ has been one of the biggest trends in online financial media in the past five years. Now with huge audiences, even the Prime Minister is tapping into their online reach.

Mouthy Money speaks to one of the UK’s most prominent online financial creators, Gabriel Nussbaum, otherwise known as ‘That Money Guy’ who has garnered an audience of millions for his playful but straight talking and digestible financial social posts.

Gabriel talks to hosts Ed and Chris about everything from common financial mistakes to the psychology of managing money, how finfluencers earn a living and identifying red flags in online social content.

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DISCLAIMER

This video is produced for general informational purposes only. It should not be construed as investment, legal, tax, mortgage or other forms of financial advice. If in any doubt about the themes expressed, consider consulting with a regulated financial professional for your own personal situation. Past performance is no guarantee of future results. Investments can go down as well as up and you may get back less than you started with. Investments are speculative and can be affected by volatility. Never invest more than you can afford to lose. For more information visit ⁠⁠⁠www.fca.org.uk/investsmart⁠

Edmund Greaves

Editor

Edmund Greaves is editor of Mouthy Money and host of the Mouthy Money podcast. Formerly deputy editor of Moneywise magazine, he has worked in journalism for over a decade in politics, travel and now money.

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